AMERICAN LUNG ASSOCIATION

THE BEST PERSON TO TALK TO YOUR KIDS ABOUT VAPING. The American Lung Association is working to help parents and tweens have honest conversations about vaping and its dangers. Lecturing doesn’t work—kids tune it out, and parents end up more anxious. Instead of framing it as a life-or-death talk, the focus is on simple, common-sense communication. This campaign highlights that idea with humor, showcasing absurd ways to start the conversation to emphasize how easy it can be. Because sometimes, common sense is the best advice.

Branding / Campaign / Broadcast / Social / Web