Failure is Fallacy–The paraphrased words of Alan Watts – Peter Nicholson Trolli PEMCO MENTOS SAMSUNG TYLENOL MINNESOTA LOTTERY ADIDAS HEFTY CROCS INTUIT JETBLUE TARGET ESSENTIA IKEA STRIDE Heineken HALLS SMIRNOFF MACY'S BLOOMBERG LISTERINE BUDWEISER TIVO Schwan's Michelinas